Internet Marketing – The Basic Step of SEO in “Off Page Optimization”

SEO or Search Engine Optimization it the most important thing in Internet Marketing. It is the way of website optimization, sometimes how to be search engine friendly, so our site can appear on the first page of search results on the search engines, and so we can get free traffic from search engines.

SEO has 2 important phases:

  1. Optimization on the site itself (On-page Optimization)
  2. Optimization beyond the site (Off-page Optimization)

This time I will describe what is "off-page optimization".

What is Off-Page Optimization?

In a simple word Off-Page Optimization is the activities we do on our site with the goal of creating robots that search engines rate sites our site is famous among other sites. This is also known as "Link Popularity"

How famous our site among the other sites (with a particular target keyword) will be a consideration in determining search engine positioning of our site in search engine result.

Based on the experience of internet marketers who have been successful, Off-Page Optimization is very important now, even that says Off-Page Optimization is much more important than the On-Page Optimization. But I think both of them are important to get a high ranking on search engines.

The main components of the Of-Page Optimization, or to determine how famous our site is through the quality back links. So if you want the robot is considered as a famous site we need to have a lot of quality back links.

Back Link have 2 types:

1. One direction or One Way Back Link, where other site link to our site, but our site does not link back to the site. This is usually our sites have information that is considered interesting and he recommended to the visitor of their site.

2. Two-way (mutual link). Also known as "Link Exchange" or exchange links. Note that One Way Back Link has a wine better on search engine than two-way link.

Which link back is good for the Off-Page Optimization?

Many webmasters make the mistake and has wrong mind with Back Link. They tried to find link partners as much as possible without examining the positions, topic and status of the site which will be invited to become their Link-Partner.

To avoid this the following steps are necessary to find a quality Back Link:

1. When searching for potential link partners, select the same site, or at least close to the topic or topics related to our site.

2. Search site potential link partners with high-rank page.

3. When we do Link Exchange see where they will put the link. Usually they have a special page for Link Partner, see the page rank of the special page, either they have a high page rank or not. This is very important.

Note: Page Rank of each page of your site in one domain can be different. Although the main page has a high Page Rank, the other Page Rank can be lower or even zero. Or the Page Rank of the main page is lower but the other pages inside is higher. This can be caused by the On-Page Optimization and Link Back obtained by the page.

Conclusion:

– Do not exchange links with the other sites with different theme. – Do not link sites that has Page Rank 0 – When you want to Link Exchange, do not accept the link of our site is putting in the page with Page-Rank 0

4. Calculate how many link partners were there! Do not try to link the sites that have links Partner or save more than 50 links on one page!

Note: Value of Page Rank will be divided evenly with all of the existing link partners. More number of link partners that are stored in one page, the smaller Rank value will receive by each link partner.

5. Look at Anchor Text used for our site at the site of link partners, is already in line with our target keyword? Anchor Text must be the keyword of our target.

Many Webmasters are looking for Link Partner as much as possible without considering the above. Actually we do not need to find thousands of links to sites we create are considered by a robot, just looking for 30-60 quality links that are eligible that have been described above.

The Main points of the Off-Page Optimization:

1. Try the link + description of our website are there in the other sites, this is called the Back Links.

2. There are two kinds of Back Links: One Way Back Links (one-way link) and Link Exchange (exchange link).

3. For Link Exchange, search for related theme site.

4. Search potential site link partners that has high Page-Rank. Download Google toolbar http://toolbar.google.com to know the Page Rank of a site. When is found contact them to exchange links.

5. If they agree, check where the link is placed, see the Page Rank page, do not accept a link placed on the page Rank 0.

6. Calculate how many links that are posted on there, do not link to a site that has a link partner of more than 50 links in one page.

7. Always use the Anchor Text, the site's main keywords should be used the description of the link on the site of link partner.

Note: Although we have done all the above correctly, free traffic from search engines will not come immediately, but takes time. Give time 5 months to 1 year to see the results. While waiting for the results we can make another site. Remember, SEO is the most important thing in Internet Marketing .

Are Motorcycles Covered Under California Lemon Law?

When you buy a motorcycle, either from a previous owner, or from a dealer, you expect to run properly. Having to repair the vehicle on and on should make you a bit suspicious. Failing to properly function after a consecutive number of repair attempts is a clear sign that you deal with what is commonly known as a "lemon". We know that there are specific consumer laws regarding lemon car in California, but does the law also cover lemon motorcycles?

Yes, motorcycles fall within the scope of California's Lemon Law. If you have had promised warranty repairs or excessive time in the repair shop, then you should call a lemon law lawyer for further assistance. California law covering motorcycles, trailers and boats is a bit different that the law covering cars. Under the California Lemon Law, motorcycles are covered by Civil Code section 1793.2 (d) (1) which covers "consumer goods."

Consumer goods are covered by lemon laws if they are sold with a written warranty and they are bought for personal or household use. Just like cars, consumer goods must be subjected to a reasonable number of repairs before being declared "lemons". But, unlike cars, a manufacturer can repurchase the product or replace it in order to fulfill its obligations under the California's lemon law. The good news is that the found defect need not "fundamentally impair the use, value or safety", meaning that you can recover your money even for some minor defects.

Typical defects compromising the safety of driving a motorcycle, making lemon cases stronger than in the case of cars. It is important to collect as much of the repair documentation as possible. They will support your claim and will allow you to settle the claim faster. Also keep track of accidents during operation of the bike is also helpful. Sale documentation and warranties provided at the time of sale can again make a claim stronger and easier to obtain a refund.

Owners of faulty, lemon motorcycles can ask for a replacement motorcycle or a full buyback. The latter will include:

• Full motorcycle price or paid monthly payments and down payment
• Registration fees
• Sales tax
• Incidental damages
• Vehicle rental cost and towing reimbursements
• Attorney`s fees

However, a small amount of money may be calculated and deducted from the repurchase costs, The sum of money is based on the mileage that the motorcycle was driven for prior to the first problem.

Clothes Dryer

There are two types of clothes dryers one is gas the other is electric. The gas dryer is half gas and half electric, the gas is used for lighting a flame to create the heat to dry the clothes, the electric is used to operate the motor, timer, ignitor, coil kit and thermostats.

The gas dryer has more working parts than the electric dryer, when there are more working parts there is a greater chance of something breaking, the gas dryer does break down more frequently than the electric dryer.

The electric dryer use 220 volts to operate the heater element only, all the other parts use 110volts. Both gas and electric dryer have some basic parts: motor, timer, belt, thermostats, and thermal fuse.

These are the functions of each part.

The motor turns the belt that is on the basket, the timer sends the desired voltage to each part for the desired time that it is set on, the thermostat maintains the desired temperature and the thermal fuse shuts down the dryer if the thermostat fails.

A common problem with both gas and electric is clothes taking a very long time to dry, lint building up in the exhaust vent hose is sometimes the reason. The best way to check if the exhaust is partially blocked is to turn on the dryer. Then go outside to where the vent is, put your hand close to the vent, if there is little or no hot air coming out out, your vent hose is blocked. There should be a strong flow of hot air coming out. Sometimes birds build their nest at the vent opening because of the warm air they find coming out of it. Also if the vent comes out near the ground it sometimes get covered by snow.

Top 11 Reasons to Use Social Media in Business

Over the past few years, to say social media has exploded would be an understatement. Members of social media sites have discovered it's the easiest way to find, learn about, and share information that directly influences their purchasing decisions. It is this reason alone that every business should be on multiple social media sites in an effort to reach as many people as possible.

Below are the top 11 reasons to use social media in business:

  1. Build relationships – personal and professional; connect with all types of people – past and present coworkers, current clients, prospects, vendors, competitors, and marketing professionals to build your network
  2. Share your blog posts; share interesting and useful articles, other blogs, webinars, podcasts, presentations, and poll / survey results with your fan base
  3. Gather valuable information – research similar products / services, competitors, prospects, marketing tips, blog ideas, create your own poll / survey – the amount of information available is endless
  4. Join a social network of like-minded individuals or start a new interest group where you can further brand your product / service, build relationships, and share ideas and information
  5. Stay current with the latest trends – write a blog or join a discussion on a trending topic; become aware of new social media sites that might fit the needs of your business
  6. Land a great new job – using your new connections on various social media sites, you can get the inside scoop on companies that are hiring, as well as resume and interview tips
  7. Discover a new passion in life, become a volunteer, or start a fundraising event
  8. Get found by prospects by using inbound marketing tactics – spread the word about your product / service through social media sites; to form a complete marketing plan, combine this with outbound techniques (interruptive marketing)
  9. Build business reputation and brand – constantly add value to all your posts and become a trustworthy leader in your industry; to quote Bob Burg, "All things being equal, people will do business with and refer business to those people they know, like, and trust."
  10. Build a marketing department inexpensively – for start-ups, employing inbound marketing tactics is a cheap way to start marketing your product / service; most social media sites are free to join, while others have a minimal monthly or annual fee
  11. Help increase conversion rates – use social media and inbound marketing to steer more organic traffic to your website and convert more leads into sales; the average conversion rate is 2.3%, but varies by industries according to ClickZ, Marketing News & Expert Advice, http://www.clickz.com/clickz/column/1691779/benchmarking-average-conversion-rate .

I recommend choosing a useful of sites to manage and start getting your feet wet. Not every social media site available will be right for you or your business and it would overwhelming to try them all. For example, consistently maintaining a blog, Facebook, LinkedIn, and Google+ pages, a YouTube channel, as well as a Twitter account might be a great place to start. Depending on the type of business, a Pinterest, Tumblr, or Flickr account might or may not be worthwhile, but obviously they are great certain brands.

If you need help getting started, there are countless different types of resources. I have used the An Hour a Day book series on Facebook Marketing, Twitter Marketing, and Social Media Marketing. They address each entity in a step-by-step fashion that is very user-friendly. I also find Hubspot to be extremely helpful. They are continuously publishing user guides that contain valuable information, tips, and tricks. Lastly, when creating your profile on the various social media sites that best fit your marketing plan, it's a good idea to connect with other marketers to check out what they are doing to boost business.

Do you have a tip or trick to share with newcomers to social media? Share it with us; you are more than welcome to post questions and / or comments here!